Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album business. Showcased are the album styles of 15 top wedding photographers, with insight provided into each artist's creative process, client service skills, and album design. Examples include Michael Ayers's one-of-a-kind pop-up albums; photojournalism trendsetter Andy Marcus's magical designs; and Gigi Clark's unique presentation in an archival box. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on à la carte images, and how to make networking and referrals generate business so they can concentrate on photography.
Rather than focusing on one particular aspect of portrait photography, this book provides complete instructions for every step of producing portraits with a professional look. From setting up the lighting, posing the subject, and composing the finished shot to retouching methods and developing techniques for the darkroom, each process is fully explored. These proven techniques for producing flattering portraits in a variety of settings will improve professionals' portraits and move amateurs' hobby photographs to the next level. Examples clearly illustrate every concept presented in the book.
Whether it's acne, protruding ears, not-so-white teeth or a little extra weight, everyone has something about their appearance they'd rather not see in their portraits. What many photographers fail to realise, however, is that their ability to conceal these flaws can make the difference between financial success and ruin. This complete step-by-step guide teaches how to photograph real people, not just models. With a combined approach including careful lighting, posing and retouching, this is the ultimate guide to correct flaws and deliver portraits clients will love.
